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Profile

Graduate student instructor, co-founder of BiBoBoxStudio in Los Angeles, U.S.A., member of ADC (Art Directors Club of New York). His works have won many awards in domestic and international design competitions, including WWDC Apple Design of the Year Award (the first one in China), 3 times Germany Red Dot best of the best awards, New York ADC Design of the Year Gold Medal, South Korea K-Design Gold Medal and other world's top awards. Presided over the development of APP products with a total of more than 2.4 million downloads worldwide. He has been featured in China Daily, TechWeb and other famous domestic media for many times. Since teaching, she has guided students to win more than 100 awards, including the German Red Dot Award, German IF Award, Design for Asia Award, New York ADC Design of the Year Award, Connected Grid+ National Gold Award, Most Innovative Award of China High School Computer Competition - Mobile Application Innovation Competition, Disney's Global Fantasy Challenge Winner, and the Golden Dragon Bonus Award of the China International Cartoon Festival at the national level.

Commercial designs completed as project leader include: Weimar's intelligent WeShow instrumentation project, Chengdu Rongchuang Paradise Star Club immersive interactive movie, Fujian Pingtan Ocean Park interactive movie, Hangzhou Polar Pavilion interactive game and interactive movie, Changzhou Universal Animation Hippodrome's 12 god statues modeling design, Shandong Guangrao Sage of Soldiers World Theme Park amusement ride packaging, Liaoning Benxi Museum interactive movie, and other projects. The interactive movie of Liaoning Benxi Museum, etc.


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泛娱乐智能设计
独立游戏设计
AIGC赋能设计
车载娱乐设计
游戏疗愈设计
游戏化教育设计

2023.10  to  2026.10
腾讯社会价值探索中心特聘专家

Research Group

Name of Research Group:BiBoBoxStudio

Description of Research Group:BiBoBoxStudio is composed of a team of teachers from Shanghai Jiao Tong University, a graduate student team, and an external team of professional designers. The studio members include experts in product and user strategy, artificial intelligence, interaction experience designers, animation designers, illustration designers, big data analysts, programmers, and engineers, integrating professionals from different academic backgrounds. The research and application fields involve six major directions: pan-entertainment design, AIGC-enabled design, in-vehicle entertainment design, smart healthcare, smart education, and independent gaming.