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Bo Liu is a Professor at the School of Design, Shanghai Jiao Tong University (SJTU), and serves as the Program Director of Visual Communication Design. He is also Co-founder of BiBoBox Studio (Los Angeles, USA), an Apple Distinguished Educator (ADE), an Invited Expert at Tencent Interactive Entertainment Social Value Exploration Center, a Unity Value Partner (UVP), and an Invited Expert at the Shanghai Positive Digital Technology Research Institute. He has led and participated in multiple research and innovation initiatives, including the National Arts Fund, the Ministry of Education Industry–Academia Cooperative Education Program, Shanghai’s “International Communication of Chinese Culture” program, the Shanghai Science and Technology Innovation Action Plan (Soft Science), and key medical–engineering interdisciplinary projects at SJTU. He has published over 20 academic papers in domestic and international journals.
He has led the development of apps that have received more than 60 awards in major design competitions worldwide, including an Apple Design Award at WWDC (first recipient from China), three Red Dot “Best of the Best” awards, the ADC Annual Awards Gold (New York), the K-Design Awards Gold (Korea), six IDEA awards (USA), and two iF Design Awards (Germany). His self-developed apps have accumulated over 3 million downloads globally.
He has supervised student teams who have won over 200 awards, including the 14th National Exhibition of Fine Arts of China, the First Prize in the China International “Internet+” Innovation and Entrepreneurship Competition, the Grand Prize in the China Collegiate Computing Contest (Mobile Application Innovation), three iF Design Awards (Germany), the ADC Annual Awards (New York), MUSE Gold (USA), the Golden Dragon Award (China International Comics Festival), and Best Installation at the China University Student Animation Festival.
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智慧出行与人机交互：
聚焦高阶自动驾驶下的智能座舱变革，探索车载娱乐向“第三生活空间”的范式转型。研究基于 AIGC驱动的多感官游戏化交互，重塑未来移动空间内的人机关系与数字体验生态。
空间计算与沉浸式媒介：
聚焦基于Apple Vision Pro的空间计算与扩展现实（XR）前沿应用。重点研究大空间尺度下的具身交互逻辑与历史建筑的沉浸式数字化活化，探索数字文娱从“屏幕媒介”向“空间存在”的范式演进。
智能教育与范式重塑：
研究 AIGC与游戏化教学法的深度融合，重塑儿童教育的逻辑框架。通过智能化、交互式的学习载体，构建适应AI时代的儿童认知与创新思维培养新范式。
智慧医疗与康复干预：
深耕“医工交叉”领域，系统性研究功能游戏作为数字疗法的理论边界、干预机制与临床转化路径。重点探索 AIGC与多模态交互在康复训练、心理健康监测及精准医疗科普中的应用，构建智能化主动干预体系。
数字人文与文化创新：
专注汉字文化的数字化解构与传播创新。利用智能交互与 AIGC技术挖掘汉字符号的深层语义，通过功能游戏将复杂的汉字体系转化为全球化语境下的感官体验，实现中华文化基因的数字活化与国际传播。
研究领域：泛娱乐智能设计
聚焦于AIGC赋能的功能游戏（Serious Games）研究
2025.1 to Now
上海正向数字化技术研究院特聘专家
2025.1 to Now
Unity价值专家（UVP）
2026.1 to Now
Apple杰出教育工作者（ADE）
2023.10 to 2026.10
腾讯社会价值探索中心特聘专家
Name of Research Group:BiBoBoxStudio
Description of Research Group:BiBoBoxStudio is composed of a team of teachers from Shanghai Jiao Tong University, a graduate student team, and an external team of professional designers. The studio members include experts in product and user strategy, artificial intelligence, interaction experience designers, animation designers, illustration designers, big data analysts, programmers, and engineers, integrating professionals from different academic backgrounds. The research and application fields involve six major directions: pan-entertainment design, AIGC-enabled design, in-vehicle entertainment design, smart healthcare, smart education, and independent gaming.
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